Terms of service

Effective Date: June 1, 2026

These Terms govern your use of hyperfocusathletics.com (the "Site") and any graphics you order from us (the "Service"). By placing an order or using the Site, you agree to these Terms and to our Refund Policy and Privacy Policy, which are part of these Terms. If you do not agree, do not use the Site or place an order.

1. Who We Are

HyperFocus Athletics is a brand operated by HyperFocus, LLC ("HyperFocus," "we," "us," "our"), a Georgia limited liability company based in Atlanta, Georgia. You can reach us at info@hyperfocusathletics.com.

2. Who Can Order

You can place an order if you are:

  • 18 or older, or
  • Under 18 with a parent or legal guardian's permission. If you are under 18, your parent or legal guardian must agree to these Terms on your behalf, place the order, and accept responsibility for your account, payments, and content.

We do not knowingly accept orders from anyone under the age of 13. If you believe a child under 13 has placed an order, contact us and we will void the order.

By placing an order, you confirm that one of the above is true and that all information you provide is accurate.

3. The Service

We design custom digital graphics for athletes (commitment, milestone, offer, statement, and custom designs). Every order is digital. Nothing is shipped.

Standard turnaround is 2 to 3 business days from the time we receive your photos and complete intake information. Rush turnaround is available at checkout. Turnaround times are estimates, not guarantees. Weekends and U.S. federal holidays do not count as business days.

4. What You Need to Send Us

After you order, we send you a link to upload photos and submit details (school, sport, colors, sizes, copy, and so on). We cannot begin design work until intake is complete. The clock starts when intake is complete, not when payment is received.

If we do not hear from you for 30 days after requesting something from you, we may close the order without refund and without further notice.

5. Photos and Content You Submit

When you upload photos, logos, reference images, copy, or any other content (your "Content"), you represent and warrant that:

  • You took the photo, or you have the photographer's written permission to use it for the purpose of producing your graphic and posting it on social media and recruiting materials. School yearbook photos, MaxPreps photos, news outlet photos, and other licensed photos may not be cleared for this use. Confirming the rights is on you.
  • You have the right to be in the photo and the right to use your own name, likeness, and athletic information in promotional materials.
  • Any school logos, team logos, brand logos, sponsor marks, or trademarks you ask us to include are either yours, licensed to you, or used with documented permission. We will not recreate trademarked or copyrighted logos or marks without confirmation that you have the rights. You take full responsibility for any third-party rights claim tied to anything you asked us to include.

You grant us a non-exclusive, royalty-free, worldwide license to use, copy, edit, crop, color-correct, and combine your Content for the limited purpose of producing your graphic and the related portfolio uses described in Section 8.

6. Our Designs and Your Rights to Them

We retain all rights in the design templates, layouts, styles, type systems, color systems, source files, and working files used to create your graphic. You are paying for a finished graphic, not for the underlying design system.

Once your order is paid in full and your final files are delivered, we grant you a personal, non-exclusive, non-transferable, revocable license to use the finished graphic for:

  • Personal social media (Instagram, TikTok, X, Facebook, YouTube, and similar platforms)
  • Personal recruiting use (sharing with college coaches, school media, family, and team accounts)
  • Personal print at reasonable scale (signs, banners, t-shirts, party materials) for your own use

You may not:

  • Resell, sublicense, or transfer the graphic to any third party
  • Use the graphic in any third party's paid advertising or commercial promotion without our prior written permission
  • Edit, recreate, or reverse-engineer the design and pass it off as your own work
  • Remove a credit mark if we have added one to the graphic
  • Use the graphic to mislead anyone (see Section 7)
  • Use the graphic, our work, or our Site to train, develop, or evaluate any artificial intelligence or machine learning model

7. Things You Cannot Use Our Graphics For

You agree not to use any graphic we produce to:

  • Announce a college offer, commitment, scholarship, ranking, NIL deal, or award that is not real or that you do not yet hold
  • Defame, harass, intimidate, or target another athlete, team, school, coach, or program
  • Promote violence, hate, illegal activity, or sexually explicit content
  • Mislead recruiters, schools, NIL partners, or media about your status
  • Violate NCAA, NAIA, NJCAA, NFHS, state high school association, or your school's eligibility and conduct rules

You are solely responsible for what you post and where you post it. We are not.

8. Use of Your Finished Graphic in Our Portfolio

Unless you tell us in writing before delivery that you want to opt out, we may show your finished graphic in our portfolio, on our website, on our social media accounts, in pitch decks, and in advertising for HyperFocus Athletics. We will only show the finished graphic. We will not share your raw photos, your intake form responses, your personal contact information, or any private details.

To opt out, email info@hyperfocusathletics.com before the graphic is delivered.

9. Pricing and Payment

All prices are listed in U.S. dollars. We may change prices at any time. The price you paid at checkout is the price for that order.

Payment is collected at checkout through Shopify Payments or another approved processor. If a payment fails, is reversed, or is charged back, we may pause work, cancel the order, and refuse future orders.

10. Revisions

One round of revisions is included with every order. Additional rounds are billed at the rate listed at checkout (currently $15 per round).

A revision is a tweak (layout adjustment, copy edit, color change, photo swap, font change). A revision is not a redesign. If you want a fundamentally different concept after seeing the first draft, that is a new order.

You have 14 days from delivery to request revisions. After 14 days, the order is final.

11. Refunds

Refunds are governed by our Refund Policy, which is part of these Terms.

12. Order Acceptance and Refusal

Placing an order is an offer to buy. We may accept or decline any order for any reason, including:

  • Suspected fraud, payment risk, or prior chargebacks
  • Requests we believe we cannot legally fulfill (trademarked logos without permission, defamatory content, false claims, and similar)
  • Requests that conflict with these Terms
  • Sold-out, discontinued, or mis-priced items

If we decline an order after payment, we refund the order in full.

13. Communication

We send order confirmations, intake requests, drafts, revision requests, and final delivery by email. Add info@hyperfocusathletics.com to your contacts and check spam regularly. Missed or unread emails are not grounds for a refund.

14. Disclaimers

The Site and Service are provided "as is" and "as available." We do not guarantee that:

  • A graphic will get you recruited, signed, ranked, drafted, offered, hired, sponsored, or noticed
  • A graphic will perform in any specific way on social media
  • Delivery will occur on any specific date or hour
  • The Site or Service will be uninterrupted or error-free

To the maximum extent allowed by law, we disclaim all warranties, express or implied, including warranties of merchantability, fitness for a particular purpose, title, and non-infringement.

15. Limit of Liability

To the maximum extent allowed by law, our total liability to you for any claim arising out of or related to your order, the Site, or these Terms is capped at the amount you paid us for the specific order at issue.

We are not liable for indirect, incidental, special, consequential, or punitive damages, including lost recruiting opportunities, lost scholarships, lost NIL deals, lost endorsements, lost followers, or harm to reputation.

Some jurisdictions do not allow these limits. If yours does not, the limits apply to the maximum extent the law allows.

16. Indemnification

You agree to defend, indemnify, and hold harmless HyperFocus, LLC, its HyperFocus Athletics brand, and our owners, officers, employees, contractors, and affiliates from any claim, demand, loss, damage, or expense (including reasonable attorneys' fees) arising out of or related to:

  • Your Content, including any photo, logo, name, or mark you submit
  • Your use, display, or distribution of the finished graphic
  • Your breach of these Terms or violation of any law
  • Any claim that your Content or your use of the graphic infringes the rights of a third party

17. Our Intellectual Property

All content on the Site (logos, design templates, layouts, type systems, written copy, photos of finished work, the HyperFocus and HyperFocus Athletics names and wordmarks, and the overall visual system) is owned by HyperFocus, LLC and protected by U.S. and international copyright, trademark, and trade-dress law. You may not copy, scrape, redistribute, or use any of it to train, develop, or evaluate an artificial intelligence or machine learning model without our prior written permission.

18. Sample Work and Portfolio Examples

Sample work and portfolio examples displayed on the Site may include fictional athletes and illustrative school affiliations. These graphics are presented as design concepts only and are not intended to depict real persons, real commitments, real recruits, or real endorsements. Any school names, logos, marks, and color schemes shown in sample work are used solely for design illustration and do not represent an affiliation with, sponsorship by, or endorsement from any school, conference, league, or athletic association.

19. Third-Party Services

Our Site runs on Shopify. Payments are processed by Shopify Payments and other providers. File uploads use Cloudinary. Email and analytics use the providers we have engaged at the time. Each of these providers has its own terms and privacy policy. We are not responsible for their services or for any outage, error, or data handling on their end.

20. Termination

We may suspend or end your access to the Site and refuse future service if you breach these Terms, attempt fraud or abuse, or use the Service in a way that puts us, other customers, or third parties at risk.

21. Survival

Sections covering photo and content rights, our intellectual property, license restrictions, disclaimers, limit of liability, indemnification, governing law, and dispute resolution survive any termination of these Terms or your account.

22. Governing Law and Disputes

These Terms are governed by the laws of the State of Georgia, U.S.A., without regard to its conflict of laws principles. Any dispute arising out of or related to these Terms, the Site, or the Service will be brought exclusively in the state or federal courts located in Fulton County, Georgia, and you consent to that jurisdiction.

You and HyperFocus, LLC each agree to first attempt to resolve any dispute informally by email for at least 30 days before starting a formal proceeding.

23. Changes to These Terms

We may update these Terms from time to time. The "Effective Date" at the top will reflect the most recent version. Material changes will be posted on this page. Your continued use of the Site or Service after a change means you accept the new Terms.

24. Entire Agreement; Severability

These Terms, together with our Refund Policy and Privacy Policy, are the entire agreement between you and us regarding the Site and the Service, and replace any prior agreements. If any part of these Terms is held to be invalid or unenforceable by a court, the remaining parts will remain in full force.

25. Contact

Questions about these Terms? Email info@hyperfocusathletics.com.